In the early 1950's wife spanking was not that uncommon though the age of the "submissive wife" was coming to an end. Wife spanking scenes took place in a few television sit-coms including "Topper" which had a scene where Robert Sterling playing the role of George Kirby spanks his wife (in real life) Ann Jeffries who is George Kirby's wife Marian OTK. In the television show "People's Choice" Jackie Cooper's character spanks Patricia Breslin's character OTK and Desi Arnaz playing the role of Ricky Ricardo spanks Lucille Ball playing Lucy Ricardo OTK. In all three spanking scenes the women are wearing dresses with slips and petticoats underneath and they are wearing high heel shoes. In all three scenes they are spanked by hand. So when Chase & Sanborn Coffee came out with this ad in Life Magazine in August 1952 it wasn't that unusual. The place of the spanking is probably the dinning room at breakfast time. The couple appears to be young and maybe not married that long with no children. Spanking may have already played a role in their marriage with the wife submiting to her husband and his wishes. She may have been spanked before they were married and probably a couple of times since they said their vows. The reason for the spanking could have been moodiness on the part of the woman, a burnt supper, excessive spending, but spanking was a part of their married life. He probably spanked her in the living room or bedroom and probably had prepared her for her spanking explaining the reason for the spanking. He probably took her over his knee raising her dress and slip and petticoat removing her panties and spanking her on her exposed bottom by hand or with a hair brush or paddle if she was wearing a dress. If she was wearing slacks or shorts, he removed her slacks and shorts and panites and spanked her that way. But this scene is different since it probably took place on a week day morning and the spanking was spontaneous. She knew he loved fresh ground coffee, but in a hurry to shop may have not tested for "fresh ground coffee" or due to budget restraints purchased cheaper coffee. But no matter the reason, when her husband tasted the coffee he knew it was not fresh. He probably said something to her as she was about to serve him his breakfast when he asked her if she tested for freshness and when she confessed she hadn't he decided to spank her immediately rather than wait till the end of their work day. Knowing spanking her now would have a greater impact he turns his chair out from the table and taking her by the left arm he turns her over his knee. If you notice her left arm is extended up to his neck as if reacting to the surprise the he is spanking her. His hand is raised well above her slip covered bottom to get the maximum effect of the spanking though not having the time to pull her dress and slip and petticoat up and her panties down he has raised her skirt and is spanking her on her slip and petticoat with his hand. Her facial expressions reflect both pain and a plea to stop the spanking while he is responding by telling her this is the price she is paying for not obeying him. You can be that with the severity of this spanking she will not be able to sit comfortably for the next few days especially on her job if she has a desk job. She will also not take the risk of purchasing coffee without testing the can which is what Chase & Sanborn Coffee was trying to promote. We don't know how much coffee the ad sold, but this was the only time the ad appeared in any publication. As for the issue of spouse abuse, that is a matter of conjecture since there are couples to this day that have discipline spanking as part of their marriage. So it is a matter between the couples. I would love to hear from others on this ad and how it affects them.
Thursday, September 23, 2010
(This is the last thing I wanted to do to start off the day. But I warned her that if she didn't start purchasing fresh ground coffee I would have to take action)
"I really don't enjoy spanking you, but you won't listen to me so this is the only way I can get you to listen"
(She knows how important coffee is to me in the morning and that coffee she purchased recently is awful!!!!)
"If you don't want to listen, then my and spanking you on your bottom will convey my message!!!"
(I'm glad I raised her skirt and started spanking her on her slip! The sound of my hand on her soft slip and the reaction she has to each spank tells me she is getting the message loud and clear!)
"Are you ready to listen to me when it comes to purchase fresh ground coffee? If not, I will continue to spank you until you do"
(I am going to wait until I see some tears and then I will stop spanking her. I know we must both get to our jobs.)
"Are you going to listen now? I love you and hate doing this to you but I felt I had no choice."
(I see the tears welling up. I"ve made my point.)
With her starting to cry, he pulls her skirt down and lifts her up kissing her and letting her go to their bedroom to cry. When she comes out of the bedroom with fresh makeup he hand her a pillow to sit on when riding in the car and on the job.
He knows that this will probably be the last time he spanks her for not purchasing fresh ground coffee.
(She is thinking to herself as he turns her over his knee at the breakfast table that this is not the way I thought this day would start out. I knew he was fussy about the way his coffee tasted but to spank me for not purchasing fresh ground coffee, never! I thought I could save a few cents on the household budget, but I guess I was wrong.)
"Ouch honey, that hurt!!! Please don't spank me!!"
(He has spanked me a couple of times when I was moody or did something really stupid, that was usually late in the day not first thing in the morning.)
"Ouch, that really stung!! I promise to test for freshness in the coffee when I go to the store later today!!"
(At least he didn't pull up my skirt and slip and pull down my panties to spank me like he had in the past. My slip does offer some protection, but oh does it sting when his spanks stike it.)
"Ow honey!!! Please, I get the message!!! You can stop spanking me now!!!!
(He is spanking me so hard now that as I look under the chair I see the lace on the hem of my slip dancing as his hand stikes my bottom. Leg kicking his not relieving the pain of the spanking!)
"Ow, Ow honey!!! You have never spanked me this hard."
(In a few moments we both have to go to our jobs. What will the girls in the office think and say when they see me sitting on a pillow?)
"Ouch!!!!! I'm sorry honey this won't happen again, ever!!!!"
(I don't think I can hold back the tears any longer!!)
Ouch, Oh that hurts!!! Yes dear I know you love me and I promise to test for freshness when I go to the store later today. I love you too!!!"
With that he pulls her dress down and lifts her up giving her a kiss and letting her go to their bedroom so she can cry in private.
A few minutes later after she has cried herself out and reapplies her makeup she comes out of the bedroom where he hands her a pillow and they go out to their respective jobs.
Late in the day she is at the store testing for freshness when it comes to coffee know if she doesn't she can be certain her husband will spank her once again and after this spanking she doesn't want to have it happen again.